The International Triathlon Union’s first-ever ITU Event Organisers Conference is set to begin this weekend.

Scheduled for this Friday, February 24th-26th, 2017 in Budapest, Hungary at the Novotel Hotel, the weekend-long conference is themed “Triathlon events for the next generation of athletes”, and is aimed at any endurance, triathlon and multisport organizing committee looking to enhance their event.

The program will include a series of keynote presentations, workshops and breakout sessions concentrated on the development and advancement of triathlon and multisport races. It includes sessions on event marketing, sustainability, improving athlete experience, race planning and more.

ITU has secured an impressive lineup of speakers including Tour de France organizer A.S.O., IRONMAN Head of Cycling & Short Course Triathlon Operations Oliver Schiek, General Manager of the grueling Norseman race Dag Oliver, and ITU Chair of Medical & Anti-doping Committee Dr. Sergio Migliorini.

Exhibition space was also offered alongside the conference, offering brands the opportunity to expose their product to the world of triathlon event organizers, as well as three days to network with potential clients.

The conference, which will be organised in conjunction with the Hungarian Triathlon Federation, will take place over the course of three days. For more on speakers and information, visit http://eventsconference.triathlon.org/.