Londons leg of the Dextro Energy Triathlon ITU World Championship Series looks set to attract a top-notch entry as early indications show that Olympic mens champion Jan Frodeno will be amongst the starters on August 16th as will will Helen Jenkins, the reigning womens world champion, and her in-form GB team-mate Alistair Brownlee.

Brownlee, of course, has marked himself out as one of the favourites to win on the 2012 Olympic venue after three tour victories already this season.

Organisers of the Dextro Energy Triathlon ITU World Championship, London, have also announced an exciting addition to their Age Group event programme which is due to take place on August 16th the day after the elite races are contested on the Olympic venue in Hyde Park.

Participants now have the opportunity to race an Olympic Distance event. This will be a 1500m swim, 40km bike ride and 10km run and will take place in a series of laps in a spectator-friendly format. So family and friends will be able to see the action close-up.

We are delighted to be able to react to the demand for an Olympic Distance event, said a spokesperson for Upsolut, the event management company who are staging the event on behalf of the International Triathlon Union.

We were offered more flexibility on the timetable and decided to grab the opportunity. With bigger gaps between the start waves we can offer an Olympic distance safely.

Entry information for the Olympic Distance is available on www.triathlon-wcs-london.org