ITU announces PruHealth as title sponsor for 2013 London Grand Final

by Erin Greene on 28 Jan, 2013 01:02 • Español

The International Triathlon Union (ITU) and organisers of the 2013 ITU World Triathlon Grand Final London are pleased to announce their partnership with PruHealth, a leading health insurance and wellness programme provider in the United Kingdom. PruHealth will activate its sponsorship as the title sponsor of the event, which will be known as the PruHealth World Triathlon Grand Final London.

This year marks the fourth time an event of the ITU World Triathlon Series is staged in London, but the first time that London will host the Grand Final. The Grand Final races will be held at the iconic Olympic venue in Hyde Park from 11-15 September 2013, giving all athletes the opportunity to compete on the same stage as the 2012 Olympians.

“We are very excited PruHealth will be the title sponsor of the Grand Final London for several reasons,” ITU President and IOC Member Marisol Casado said. “PruHealth’s goals of empowering the community to live healthy, active lives are symmetric with our own objectives to encourage overall wellbeing. It is always special to return to an Olympic venue, and the fact that PruHealth is a UK-based company will only serve to increase our outreach for the Grand Final in London.”

PruHealth will offer 1,000 race entries to its members for the Open Age-Group Races which are being staged alongside the Grand Final, allowing participants of all levels to partake in triathlon.

“Triathlon has seen a huge growth, especially in Great Britain, which has no doubt been spurred on by the Brownlee brothers’ legendary performances at the 2012 London Olympics,” said Nick Read, PruHealth’s Director of Vitality. “Because of this surge in popularity and the incredible health benefits of triathlon, we are very excited to join the sport at its highest level here in our own backyard.”

The PruHealth World Triathlon Grand Final London will be available live on TV to an international audience of more than 160 countries, as well as streamed online.

Upsolut, the marketing agency of the ITU World Triathlon Series and an agency of the Lagardere Unlimited Group, brokered the partnership. Tim Stemp, Chief Commercial Officer of the ITU World Triathlon Series said, “The partnership between ITU and PruHealth is an exciting avenue to facilitate the healthy lifestyle goals of both organisations through the sport of triathlon.”

The event is being organised in partnership between Upsolut Sports UK and British Triathlon and is part of UK Sport’s Gold Events Series, the UK’s legacy programme of major international sporting events. It is supported by the Mayor of London, as it is one of the first major Olympic legacy events happening in London following the London 2012 Olympic Games.

London will welcome more than 5,000 participants from around the world to compete for Elite, U23, Juniors, Paratriathlon and Age-Group World Championship titles. In addition, there will be an Open Age-Group race enabling participants of all abilities to experience triathlon in Hyde Park on much of the same course as the Elite. To register your interest for this mass participation race visit http://london.triathlon.org.

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Related Event: 2013 ITU World Triathlon Grand Final London

11 - 15 Sep, 2013 • event page • all results

Results: Elite Men
1.	Javier Gomez Noya	ESP	01:48:16
2.	Jonathan Brownlee	GBR	01:48:17
3.	Mario Mola	ESP	01:49:10
4.	Dmitry Polyanskiy	AIN	01:49:21
5.	Vincent Luis	FRA	01:49:24

Results: Elite Women
1.	Non Stanford	GBR	02:01:32
2.	Aileen Reid	IRL	02:01:57
3.	Emma Moffatt	AUS	02:02:00
4.	Jodie Stimpson	GBR	02:02:06
5.	Alice Betto	ITA	02:02:09

Results: Junior Men
1.	Dorian Coninx	FRA	00:51:57
2.	Marc Austin	GBR	00:52:00
3.	Grant Sheldon	GBR	00:52:01
4.	Raphael Montoya	FRA	00:52:19
5.	Gordon Benson	GBR	00:52:25

Results: Junior Women
1.	Tamara Gorman	USA	00:57:08
2.	Georgia Taylor-Brown	GBR	00:57:31
3.	Laura Lindemann	GER	00:57:34
4.	Jaz Hedgeland	AUS	00:57:39
5.	Sumire Ohara	JPN	00:57:51

Results: U23 Men
1.	Pierre Le Corre	FRA	01:42:47
2.	Fernando Alarza	ESP	01:42:51
3.	Declan Wilson	AUS	01:42:55
4.	Igor Polyanskiy	AIN	01:43:16
5.	Matthias Steinwandter	ITA	01:43:27

Results: U23 Women
1.	Charlotte McShane	AUS	01:55:38
2.	Ellen Pennock	CAN	01:55:39
3.	Amelie Kretz	CAN	01:55:41
4.	Hanna Philippin	GER	01:55:43
5.	Joanna Brown	CAN	01:55:49

ITU unveils schedule for 2013 ITU World Triathlon Series
After crowning the 2012 ITU Triathlon World Champions with thrilling races this past weekend, the International Triathlon Union (ITU) today announced the schedule for the 2013 ITU World Triathlon Series
12:40 - 22 Oct, 2012